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Iran’s Twitter Revolution Holds Classes For CIOs

Iran’s Twitter Revolution Holds Classes For CIOs

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Politics is an interesting topic and I am certain that all of us have our personal opinions in regards to the occasions which are presently unfolding over in Iran relating to their latest elections. Nonetheless, this posting is not in regards to the elections or who gained. Fairly it is in regards to the superb circulate of data that occurred even in a closely restricted / managed surroundings. We dwell within the twenty first Century and this unfolding story holds many classes for contemporary CIOs…

What Does An Election In Iran Have To Do With Twitter?
Noam Cohen over on the New York Instances has taken a take a look at how info has flowed for the reason that unrest started. In all honesty, “twitter revolution” might be an overstatement. Websites, textual content messages, and easy person-to-person dialog in all probability did a greater job of spreading information than Twitter did. Nonetheless, Twitter did do an incredible job of getting info OUT of the nation.

Do not forget that Twitter is just three years outdated. It is influence is far larger than its age would lead a CIO to imagine. Though you won’t be coping with a disputed election, Twitter might play a giant position in your organization’s future.

What Twitter Means To Your Agency
There can be occasions sooner or later that your senior administration (CEO, Chairman, and so forth.) will wish to management what info is launched about your agency and have some management over what persons are saying about your organization. Twitter opens up an entire new channel for individuals to speak about your agency. Listed here are six classes that the Iranian election have taught all of us about this highly effective new communication software:

  • Twitter Actually Cannot Be Stopped: Twitter messages (“tweets”) are actually a type of one-to-many communications. There is no such thing as a centralized web site that may be shut down or compelled to take away info by courtroom order. There is no such thing as a stopping this beast.
  • There Is Energy In Numbers: A single tweet in all probability doesn’t suggest a lot. A few tweets will not entice consideration. Nonetheless, a collection of tweets about the identical topic will begin to create an ecosystem about an occasion or a viewpoint. This could entice consideration and begin to generate extra conversations.
  • Purchaser Beware: Keep in mind, on the Web no one is aware of that you’re a canine (a saying from the early years of the Web). Because the individuals collaborating in Twitter haven’t any actual id, you actually cannot belief what they’re saying till its been verified.
  • House Of Unhealthy Data: There are in all probability individuals making an attempt to speak truths utilizing Twitter, however there are in all probability additionally people who find themselves making an attempt to unfold lies utilizing Twitter. Whether or not it is to drive your inventory value down (or up) or forestall / encourage a takeover, all types of individuals will use Twitter to unfold fully made-up tales.
  • Twitter Individuals Use Twitter: CIOs at all times need to needless to say the individuals utilizing Twitter are usually tech savvy of us who’re on-line so much. This doesn’t essentially characterize the general public at giant.
  • Twitter Is Related To The Media: The favored media “will get” Twitter and they’re listening with a view to get leads on new tales and dig up sources. Because of this virtually any storyteller now has a possible direct line to a serious media outlet.

Remaining Ideas

Twitter is but another manner for individuals to speak. It takes a little bit getting used to for many of us as we battle to know why anybody would take the time to ship 140 character messages to speak when we have now so many different instruments that we are able to use. Nonetheless Twitter (and all of its variants) are right here to remain.

CIOs must adapt to this new world. When future occasions have an effect on your organization (disasters, mergers, takeovers, product points, and so forth.) Twitter will in all probability play a job in how info will get out to the world at giant. Growing a communication technique that features Twitter is a important CIO duty. Addressing this situation this can imply that CIOs can have discovered a option to apply IT to allow the remainder of the corporate to develop faster, transfer quicker, and do extra.

Iran’s Twitter Revolution Holds Classes For CIOs

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Iran’s Twitter Revolution Holds Classes For CIOs